DISNEY-The Magic of Simplicity
Brand: MTG Licensing, Disney
Services: Creative Direction, Product Design, Product Development, Merchandising
The Challenge
As a new player in MENA casual apparel and accessories marketplace, and a first time licensee of the world’s biggest IP, MTG’s first collection had to be perfect.
Mickey, Minnie, Donald, Stitch, Ursula, what do you choose when you can choose any of the world’s most famous characters? We drilled down on the most core characters, the ones that would appeal to the whole family and open up the opportunity for mini-me solutions across the range.
Disney in MENA, Family First
A Formula for Success
The Mickey & Friends and Donald Duck 90th collections were built on modern classic silhouettes and combined placed and allover prints to create a fun collection for all ages. Underneath it all was a simple equation:
Quality x Style Right + Officially Licensed
High-quality fabrics, the most relevant silhouettes, and maximizing the value of the license through storytelling and branding.
SS24 Disney Collection
The Solution: Strong Core for a Healthy Business
Whether you are working with or without licensing a strong core is essential. Core is an assortment of classic silhouettes that appeal to a broad set of consumers. The core, will make or break your ability to hit your target margin. Core is not something to be avoided, fabric, color, graphic and the perfect details make it so much more fun, and profitable, than its name suggests.