Marvel Fans vs Fanatics
Brand: MTG Licensing, Marvel
Services: Creative Direction, Product Design, Graphic Design, Merchandising
The Challenge
MTG´s commercial markets were flooded with official, and unofficial, Spider-Man merchandise. They asked us to create a Marvel men’s range that could cut through all the noise.
A Little More Graphic
For the first MTG x Marvel collection we wanted to leave a marker for the superfans. Something that would show we were all watching the same trailers. Enter Friend or Foe, a capsule collection that celebrates the bloody and violent ´friendship’ of Deadpool and Wolverine.
Don’t Forget the Video Games
What Mickey is to Disney, Peter Parker is to Marvel. There was no way we could let MTG launch their new business without paying tribute to the people’s champ, Spider-Man. Our tribute was a tie-in with Spider-Man 2 The Game, a smash hit available on multiple platforms.
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