DISNEY FW24-More Stories, More Fun
Brand: MTG Licensing, Disney
Services: Merchandising, Range Planning, Creative Direction, Product Design, Product Development
The Challenge
After the overwhelming, positive response to the first Disney season , the FW24 MTG collections had to offer more stories and more product categories.
With the Mickey & Friends program established it was time to open the aperture to Disney modern classics. Everyone’s favourite blue alien and Frozen were added to the range for the season.
Modern Classics
The mini-me products were a big part of the first season’s success but MTG´s adult offer needed to extend beyond family focused solutions. For FW24 the range included new capsule and silhouettes dedicated to Gen Z consumers.
More Consumers and Sleepwear
The Solution: Maximize Your IP Value
Licensing is an integral part of merchandising at nearly every level of the market. When there are so many licensees on the market it can be difficult to know where to start. Need some help with your licensing plan? think you can get more out of your current contract? curious what licensee you should sign next?